Something happened today on KTN TV leaving me totally exited
You see on Aungust I posted on tiz blog bout using social network to market companies product , and I submitted to my someone a finding bout its implication and how we can engage with our customers using Linkeln Twitter of Facebook and market our new product and services..coz majority of people, more than 70% of Internet users under age 35 browsed social networks, and he said it was a a great thing that they have been working towards ,
So whare was i???…hhmmm oooh okay it was these two guyz Mark Kaigwa and Kahenya discussing bout the same on break fast live on KTN ..
I have been thinking a lot and being exited bout e-marketing and after I finish my lessons for music production I will go back to school and study marketing ..i think am hell of a marketer why lie I market Jesus , my music , my company ,bible… and for me that’s a great gift ..its in me am exited like hell ..hope one day to have a marketing company God willing ..
Look at this stuff i found
Social Networking for Businesses
As we have all seen online, social networks like Face book and Twitter have exploded with internet users. Since this is where the people are online, how do businesses make use of these networks?
Many businesses figure they can use them to market their products or services just like they do in traditional marketing strategies (read: offline). However, what they’ll soon find is that’s not acceptable to users of the social networks. The users are there to network, make friends, stay in touch, not be bombarded with more commercial advertising they see everywhere else. Does this mean that businesses should stay away from social networks? Not necessarily.
Soren Gordhamer explains how social media is changing business, in a good way. Companies like Timberland, which is a boot and shoe company use social networks like Twitter to make connections with the followers of his Twitter account. He doesn’t talk promotional talk, Gordhamer states that he discusses his life and the social issues he’s interested in. Gordhamer cites Southwest Airlines uses their Twitter account to resolve customer complaints in a real-time manner.
The key point here is that businesses are using these networks to enhance their brand and engage with their customers and fans, not shove more marketing messages in their face. Another way to do this is to share information with your followers. Vadim Lavrusik on his blog discusses how universities use social networking sites to communicate with their students. Many of these networks, like Facebook, were created for college students, so this seems like a brilliant idea for universities. They also use these pages to connect with students. Stanford University uses their Facebook page to showcase student talent, further supporting their students in the online realm.
Just as universities can level the platform to connect with students, social networking sites allow smaller businesses, who may not have the capacity or the budget, to play on the same field as larger businesses. Jennifer Schiff with SmallBusinessComputing.com reminds us that Dell earned $3 million in revenue using Twitter. Sure, this is great, but how can a small business do this? Schiff reports on a small, well established bricks-and-mortar business, The James Store, and how they were able to reinvent their 63-year-old clothing business for the modern online world. The James Store uses Facebook to provide special offers to their Facebook fans that are only available to those people – not offline. It gives them the capability to increase their market size – from local to global with their ecommerce site – and bring in new sales.
The James Store is much different, and smaller, than Dell, but social networking sites have made it possible for them to play on the same playing field and connect and engage with their customers.
MO NEWZ
STUDY: Time Spent on Social Networks Has Tripled
Social networking usage by Americans continues to soar. According to a new report from The Nielsen Company, Americans spent 17% of all their Internet time using social networking sites. This was nearly triple the time spent a year ago.
As users spend more time on social networks, advertisers are starting to take notice and move their campaigns to social networking sites. According to Nielsen, the online advertising spending on top social networks and blogs was estimated at $108 million for August 2009, a 119% increase over August 2008 figures.
Social networks offer advertisers several key advantages over regular sites. They can target users based on location, age and relationship-status by virtue of having accessible profile information. Companies can also communicate directly with potential customers using social media channels.
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